If you’re involved in any way with Internet marketing then you probably get several emails from so-called “Internet marketing gurus” in you in-box everyday promising their latest e-book is the next best thing since sliced bread.

Indeed, these e-mails can be so incredibly annoying that I almost always just hit the delete button. I have purchased these products a few times and have been burnt quite often.

A lot of times there’s been some sort of catch that the guru did not mention in his or her pre-sale video or free ebook. These kinds of catches can require you to spend more money. Or, the guru’s strategies flat out don’t work.

While we’ve all become a bit jaded and are tired of these people flooding our in-boxes with the intention of lining their own pockets I do think there are times when it’s actually wise to purchase their products and listen to what they have to say.

Here’s the thing: Some people out there simply offer good advice. Even if you don’t like their personalities or they come off as greedy or arrogant for some reason whatever advice they give seems to work. These are specifically the kind of people to keep an eye on as they can help you propel your affiliate marketing career to the next level.

Let me give you an example. The other day I got an e-mail from an Internet marketing guru about his latest PPC (AdWords) course. Just before I deleted his e-mail I realized that he was promoting his own product (he often pushes other peoples’ stuff). Given I know he’s a smart guy and he’s been the mentor or my current mentor I went ahead and purchased his course.

While my initial campaign has not produced the results I expected only a few hours after the launch (the guru promised 100′s of visitors and that my server would ‘explode’) I will NOT write him off as a liar and unsubscribe from his e-mail list. What I’ll do is go ahead and launch another campaign based on the methods outlined in his e-book.

Indeed, while I’m cautious about buying peoples’ courses I do make decisions based on trust and peoples’ reputations as these decisions have been profitable decisions for me in the past.

Filed under: Internet Marketing

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