If you’re just getting started in online marketing or you’ve been doing it for a while but are looking for a few tips and pointers to boost your click through rate (CTR) and increase you’re earnings I’ll share some advice here.

The Internet is full of articles about how you can optimize your AdSense structure to get the best CTR. You’ll read all about blending your ads and which size ad blocks to use. But, this only works to a certain degree.

I believe there’s much more to boosting your CTR than a few layout tweaks.

Everyday when you look at your AdSense statistics one number to track is your click through rate. This is the number of number of click you get divided by impressions (an impression is when an ad shows online).

It is against Google’s terms of service to reveal your CTR so I won’t discuss my exact numbers here. However, I’ll share a very common sense tip for you to get your CTR numbers higher.

Whenever you hear Google itself giving advice and tips they always talk about relevancy.  What is this exactly? Basically, what they want is for the content of the results of a search to match the search term as best as possible.

Now, how does relevancy apply to your AdSense click through rate?

When you launch a website and put in your AdSense code you’ll notice that some of the ads that appear are highly relevant to the theme or subject of your site. Other ads, however, will be completely off subject.

Now, put yourself into the shoes of the visitor to your site. If you make a search query and land on your site and see the ads are highly relevant to your search term will you click? Probably yes if you’re really interested in the subject and can’t find exactly what you want on the site.

Will you click if there are no relevant ads? No way. You’ll just hit the back button on your browser and bounce off the page. Lost opportunity and no money.

So, how do you make websites that show relevant AdSense ads?

The key answer to this question lies in your initial research before you make your site. You need to look at and analyze the AdSense ads that appear on an already existing site to the one you intend to make.

How do I do this?

Go to Ezinearticles.com. You can also go to Hubpages.com. Now, type in the search term of the site which you intend to build.

For an example, let’s use toothpicks. Type that into Ezinearticles and click on the first site that comes up. What kind of ads appear? I see one ad about toothpicks but the rest of the ads are about other dental care products. Would I click? Probably not.

Moving forward with example. Now, type in “wholesale t-shirts”. What kinds of ads come up? Right off the bat I see five ads about t-shirts which I’d consider checking out if I was interested in wholesale t-shirts.

Now, if you do Internet marketing and need to decide on whether to make an AdSense site about toothpicks or wholesale t-shirts which site do you think will get you a higher click through rate and ultimately more money in the long run?

Filed under: AdSense

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